Acura, Honda’s luxury vehicle division, has donated 75 of its 2024 ZDX all-electric SUVs to The Nature Conservancy, furthering a decades-long relationship with the environmental organization.
The company said the vehicles will be provided via various Acura dealers to conservancy operations across the U.S.
At current retail pricing, the donation is worth $4.8 million, presuming the environmental group will be receiving base ZDX models that are priced at $64,500 before destination charges.
Additionally, American Honda said the Honda group of companies in the U.S. is donating $1 million to The Nature Conservancy to support charging infrastructure and operation of the donated ZDX fleet.
Ultium-based Crossover
The midsize two row, five seat crossover is built on General Motors’ Ultium platform under a joint EV development agreement. It is closely related to the Cadillac Lyriq and the less luxurious Chevrolet Blazer and Honda Prologue electric crossovers. All are built on the same platform and use essentially the same powertrains.
The base ZDX “A-Spec” is configured with rear-wheel drive and is rated at 358 horsepower and up to 313 miles of range. Acura said the vehicles will be used by teams from The Nature Conservancy “as they conduct fieldwork, engage with local communities and undertake conservation in remote and rural areas.”
Popular, but Subsidized
The ZDX is Acura’s sole electrified vehicle for the U.S. market and despite an overall softening of the EV market has been one of the most poplar luxury EVs in the country, notching almost 18,000 sales since its introduction in May 2024. That includes 10,335 sales in the first half of 2025.
It’s popularity has been helped, no doubt, by heavy subsidizing. Discounts- including the about-to-be-canceled $7,500 federal clean vehicle incentive – have topped $20,000 for leased models in some states.
Currently, Acura is offering a $4,000 ZDX discount to shoppers trading in 2004 or newer Acuras or 2014 or newer vehicles – electric or not- from almost all other brands sold in the U.S. Additionally the ZDX is eligible for the full federal clean vehicle incentive of $7,500 until that program ends on September 30.
Among Top Vehicle Donations
Donating new cars to charities and non-profits isn’t new – Ford has been supporting Disabled American Veterans with new-car donations since the 1920s and last year said it had donated 269 vehicle to the group since 1987. But a block donation of 75 high-end models looks to be one of the largest single gifts on record.
Toyota may top the list in sheer volume, though, with a program in which it donated 100 cars in 100 days to 100 non-profits from 2011 through 2013.